1805 journal

The days when grooming routines were considered to be essential only in order to keep yourself clean, trimmed and shaved, and grooming products comprised of no more than an eye-wateringly astringent aftershave, are now long gone. Untamed hirsutism is no longer seen as undeniably masculine and poo...

There can be no doubt that a signature fragrance is an indispensable weapon in any gentleman’s armoury. While it lacks the obvious sartorial impact or that of a hairstyle or beard, it is insinuating and subtle, weaving its pervasive magic and sending out strong signals about your unique character...

The secret to the well maintained stubble is to strike a perfect balance of rugged, yet sophisticated look. It will then project masculinity, without slipping into the ‘wild man’ territory of the bushier beard, and will look acceptable even in conventional workspaces. But beware – stubble is not ...

To many, shaving is an unavoidable chore, but with some practice and patience it can become a daily contemplative ritual, a chance to tend to your skin, commune with your reflection, and slowly put together a well-groomed and maintained façade for the day ahead. The rituals of wet shaving demand ...

Despite the thrum of Piccadilly’s traffic a stone’s throw away and the more 21st century elements of the area, such as electric car charging points, the streets around St James’s exude history and storytelling in abundance. From Pall Mall to Jermyn Street, there is a story behind every door and a...

A lingering waft of scent can transport us to another time and place with extraordinary vividness as our sense of smell is directly connected to the limbic system, the primitive part of our brain where emotions and memories are stored and processed. Fragrance and memory are clearly intertwined: w...